For #WomensEqualityDay, I recalled a wonderful story told to me just a couple years ago. We talk a lot about employers and companies providing equal pay for women, but we don’t talk a lot about our (meaning women’s) own perception of worth. The story is short and sweet and comes with a great lesson about […]
Birds of a Feather Blog
As a small business website owner, you may be wondering what you can do to improve your online security — within the context of your current setup. Here are ways to keep people out of your accounts in the first place and limit the damage they can do if they gain access.
You see it all the time; examples of poor marketing collateral —ads, business cards, brochures, websites— abound with small businesses in Vermont and New Hampshire. They fail to communicate and effectively interact with their market(s). What does a small business need to succeed? Savvy Design.
A few days ago, a prospective client said to me, “We would like to compensate you for the all the time you’ve spent.” They had reached out to our team and asked for help, but hadn’t had the time to move forward. To be acknowledged for time, effort and talent is a gift itself. I explained that we believed in investing the time in a relationship from the beginning and there was no need for compensation. Our team had spent approximately 8-10 hours tailoring a proposal for their business —from rough sketches of logos, to website, to logistics and functionality. That time translates into a lot of money; why would we approach our business this way?